01 Work

Anonymous on purpose.

Client names are cheap; specifics are expensive. These case files trade the logo for the details that actually predict whether we can help you — what was broken, what got built, what it did, and how long it took. Named-and-vague is the industry standard. We inverted it.

02 The case files

Two engagements, fully documented

ENGAGEMENT LEDGER — PUBLISHED CASESNUMBERS HONEST · TIMEFRAMES REAL
FILEENGAGEMENTWHAT GOT BUILTWHAT IT DID
CASE 01

A US bare-metal hosting company

SECTOR — HOSTING / TECH INFRASTRUCTURE · LINES — SEARCH SYSTEMS + AI VISIBILITY + DEMAND
INSTALLEDTechnical foundation rebuild, entity & schema layer, citation monitoring engine, conversion paths on the pages that earn the traffic.RESULT[Organic growth / citation presence metric and timeframe — pending]READ THE FILE →
CASE 02

A US roofing brand

SECTOR — HOME SERVICES · LINES — AI SYSTEMS & AGENTS + DEMAND
INSTALLEDContent repurposing system and reporting engine, mounted in the client's accounts with a review queue a non-technical owner runs.RESULT[Hours returned per month and timeframe — pending]READ THE FILE →
CASE 03

In progress. Case files publish only after the numbers are real and the client has seen the draft — which means this row stays empty until it's earned.

Why only two? Because a solo practice runs at most two builds at a time, and a case file here means the full treatment — context, system, honest numbers, what didn't work. Volume is an agency metric. These are the other kind.
03 How to read these

The rules every file follows

R-01

Numbers are honest

Real figures in fixed-width type, with timeframes attached. Where a chart is illustrative, its caption says so. No "up to," no compounding percentages, no metrics chosen after the fact.

R-02

Anonymous but specific

Sector, size, stack, and situation are real. Names appear only with written permission — and a case that needs a logo to be credible wasn't written specifically enough.

R-03

Failure gets a line

Every file includes what didn't work or what took longer than planned. If an engagement reads like a highlight reel, it's marketing — these are records.

04 Next step

The next file could be yours. Anonymously, of course.

Every case here started the same way: a diagnostic that measured what was actually broken before anything was proposed. Not a pitch call, not a free audit with a sales deck attached. Tell us what's not working.

Get in touch
CAPACITY — [N] BUILD SLOTS OPEN · [QUARTER]