The person who diagnoses your search problem is the person who builds the fix. That's the whole org chart.
I'm Marvin Viachica. I've spent 10+ years inside US companies running search and demand generation from the operator's seat — [in-house roles: e.g., "leading SEO and content for a US B2B infrastructure company," kept anonymous per proof rules until permissions exist].
The pattern I kept seeing: businesses buying SEO advice that stopped at a slide deck, AI tools that never got past a pilot, and agency retainers that produced reports instead of outcomes. The work that actually moved pipeline was always the same — a senior person who understood the whole search landscape and could build the system, not just describe it.
So that's the practice. Search expertise as the front door; built systems — reporting engines, content pipelines, research agents — as the way the work actually ships. Everything installed in your accounts, documented, and owned by you.
A full-stack assessment: technical SEO, AI-engine visibility, demand funnel, automation opportunities. Ends in a prioritized system map — the readout call is a working session, not a pitch. Paid, always. Free audits come with sales decks attached; this doesn't.
A scoped install from the diagnostic: a technical remediation sprint, an AI-visibility content architecture, a reporting engine, an outreach system. Fixed scope, fixed fee, half up front.
Ongoing senior ownership of the search and demand system — a fractional search director for companies, a senior brain on call for agencies. Context compounds; so do results.
No account managers, no juniors learning on your budget, no handoffs where context dies. You work with the person doing the work.
The practice takes a limited number of build engagements at a time. That's not a scarcity tactic; it's how the quality holds. When capacity is full, the honest answer is a start date, not a stretched team.
Systems get installed in your stack and documented so your team owns them. The goal of every engagement is that you need less of us over time — which is exactly why clients keep us around.
I'm based in Central America and work US hours with US clients — same timezone band as Austin and Chicago, senior talent without the big-city agency overhead. Contracts and payments run through a US LLC. [NOTE: exact location framing is an open decision — this is the plan's "stated plainly, timezone-aligned" version. Adjust wording once settled.]
Tools of the trade, since prospects ask: the practice runs on the same class of systems it installs — crawlers, AI-visibility measurement, reporting engines. The Insights posts show that work in public, with original data. Run this site through your own crawler; it's built to survive the inspection.
Then skip the pitch cycle. Write two sentences about what's not working, and you'll get a straight read on whether we can fix it — and what we'd look at first.
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